Friday 12 June 2015

OLD FAVOURITE: Fox's Party Rings

Long before people started reaching for the alcohol to get the party started they relied on simpler, more innocent things. Indeed, no self-respecting children's party was complete without the merry addition of Party Rings. With their cheerful packaging, brightly-coloured surfaces and sugary hit there wasn't much to not like about this brand of biscuit as a young child. 


THOUGHTS
Packaging:

The front of the packaging is as cheery as ever utilising a bright colour scheme of varying hues to impress upon the eye the feeling of energy and fun. The large brand name text is positioned on a slight diagonal and the letters are orientated at differing angles to inject a further playful spirit in to the design.



The main side of the packaging for display purposes carries on over the principal design in a nicely condensed fashion with the playful brand name featured against the biscuit decorated blue background. Moreover, Vinnie's 'quality guarantee' graphic features on the far right to help connect the product with the larger spirit of the Fox's brand. As for the other side, the primary design is cut short to allow for product information to be featured, which, at least by virtue of the bright background, doesn't feel overly dominant to the eye.


The back just includes the basic product text with a little notice to the far left referring consumer's to the product's variant, Party Footballs - a worthwhile inclusion as I didn't know this spin-off existed.

Biscuits:


Being reasonably small biscuits (around 45mm diameter), a Party Ring weighs in at a light 7g. Appearance-wise, I thought they still looked great with colourful toppings nicely finished off and decorative biscuit undersides - I particularly nice touch I thought. 

Taste-wise, well, firstly, I will say they smelt inviting with a nice sweet - but not overly so - aroma. Eating one, the biscuits provided that nice bite of biscuit and, by virtue of their topping, a slight chew which I found quite pleasant and unexpected. Moreover, I thought the biscuits were going to hit me over the head with a sugar but, again, I was surprised to find the sweetness not too intense - don't get me wrong, these will still make kid's very happy. 
  
SUMMING UP
I was pleasantly surprised with these. The packaging's design supports the biscuits positioning with its fun, vibrant overtones. The Rings themselves are still colourful and, I imagine, very attractive to the young children they are targeted at. Moreover, the biscuits aren't just a wave of sugar there is some pleasant textures to appreciate and the sweetness is not overdone. All in all, with all the nostalgia these evoked, I enjoyed this old favourite of the biscuit tin. 

BRAND LINKS

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