NEWS: The Muppets deliver advertising gold for Warburtons

Christmas is often a good time for advertising as even if there isn't a good new ad there's always timeless classics like the Coca-Cola truck advert to look forward to. Of course, in recent years John Lewis has delivered the goods most consistently with its hallmark sentimentality. However, with this year's 'Man on the Moon' creative missing the mark for many, there's been opportunity for someone else to step in. Well, the bakery company Warburtons, not exactly the first brand I think of for advertising, have not only stolen the limelight but well and truly blown everyone else out the water. 

In a rather unexpected but bizarrely glorious tie-up, Kermit and friends sell Giant Crumpets like no crumpets have ever been sold before. Indeed, launching in to song with 'The Giant Crumpet Show' the advert beams with the charm and joy that people want, perhaps, more than ever with everything that has gone on recently. To be honest, this feels like an instant classic to me and one of the best pieces of advertising for years. Massive congratulations to Warburtons - this is a genuine pleasure to watch.

Anyway, enough of me talking. Sit back and enjoy the show...

BRAND LINKS
Warburtons Website
Warburtons Twitter
Warburtons Facebook

NEWS: Angel Delight, Galaxy, Marmite and Roses

Angel Delight: A recent study has found Angel Delight to be the nation's most beloved childhood dish with consumers commenting that it evoked strong memories of birthdays and summertime. Personally, on just the desserts and puddings front, I would have gone with something like a traditional homemade crumble or steamed pudding having grown up with my family's wonderful Sunday Dinners. Then again, everyone to their own.

To read more: http://www.mirror.co.uk/news/uk-news/angel-delight-voted-nations-favourite-5937642

Galaxy: Mars has added two new permanent additions to its Galaxy range under the name, 'Duet Bars'. The bars will feature two flavours - 'Cookies and Cream' and 'Caramel and Shortcake' - which will separately flavour the chocolate allowing consumer to choose whether they eat just one flavour at a time or both simultaneously. Retailing at 60p each, expect to see these bars in stores come August.

For a look at the product and to read more: http://www.fdin.org.uk/2015/06/mars-launches-new-galaxy-duet-bars/

Marmite: It's summer so Marmite have decided to release a limited edition spread made with lager yeast. Apparently, this special yeast will make the spread a light, summery one. The product will come in two jars, ‘Summer of Love’ and ‘Summer of Hate’, which will sport illustrations inspired by the 60's. Moreover, only 94 'Summer of Hate' jars will be released nationally making them a fun collectors item. The jars are expected to retail at £3.49.

For a look at the product and to read more: http://www.fdin.org.uk/2015/06/marmite-unveils-limited-edition-summer-spread/

Roses: Cadbury has redesigned its iconic Roses carton, first released in 1938. A concave top has been applied to the carton's body to carve out a more distinctive look on store shelves. The new packaging will also be brought in for Cadbury Heroes and Terry’s Chocolate Orange Segsations.

For a look at the product and to read more: http://www.packagingnews.co.uk/design/new-packs/cadbury-roses-iconic-dorothy-carton-updated/

NEWS: Weetabix and Cadbury launch new products

Weetabix Protein Crunch 

Weetabix is launching two new cereals under the 'Protein Crunch' brand name to target consumers wanting more protein in their foods. This move comes after the cereal manufacturer kicked off a new advertising campaign, entitled 'Weetabix. Incredible Inside'. The campaign focuses on the feats the human body manages to perform on a daily basis and how Weetabix's portfolio is, apparently, nutritionally designed to support such performance.  Personally, I think this is an interesting move as the market for protein offerings is certainly out there to be capitalised on by cereal manufacturers. However, credibility will be an issue and, thus, communications will be crucial in convincing health-conscious consumers of the health benefits. 

For more information see here

Cadbury Strawberries & Creme 

It's that time of year again when strawberries and cream will soon be reappearing at Wimbledon for the tennis. Therefore, Cadbury have decided, once again, to bring out their Strawberries & Creme flavoured Dairy Milk tablet. This bar was initially launched in Summer 2013 and consists of the manufacturer's signature milk chocolate with a strawberry filling thrown in. Indeed, if you like your Dairy Milk you may well want to give this limited edition offering a look before it goes.  

For more information see here

NEWS: Honey Monster Puffs gets Minions makeover

Screenshot of third-party source

To tie in with the soon to be released Minion film, Honey Monster Puffs is releasing a limited edition version of the cereal. The product will include Minion graphics on pack (as above) and the cereal will feature banana-flavoured 'crispies'. 

From just the product images circulating online, my first impression of the design is very good. I think the front panel artwork with the Minions popping out on the right hand side of the design captures the quirky, fun element of the characters. Moreover, the prominent blue and yellow of the basic design keys in extremely well with the Minion look. Also, I have to say I was amused by the notion of these yellow creatures getting behind a Monster-based cereal - very Minion-esque indeed. As for the other panels, I am pleased to see that some thought has been put in to the side panels with one providing a relatively large piece of Minions content. Finally, the back panel sports a very large Minion cut-out allowing for some good old on-the-box fun.

All in all, this looks promising. If I spot a box when it hits the shelves I'll be sure to give it a GBD write up.

If you are after more things Honey Monster related, please see my original website reviews of the brand's products...

GBD LINKS:

Honey Monster Sugar Puffs

Honey Monster Honey Waffles

NEWS: New study on Brit's favourite comfort foods

Yes, a new study in to Britain's favourite comfort foods has declared ice cream number one. The reason? It connects us with fond childhood memories apparently - we Brits are a nostalgic lot aren't we.  Reassuringly many traditional GBD foods appeared in the top 10 with roast dinner and fish and chips following closely behind ice cream in second and third places respectively. I don't need much of an excuse personally but think this piece of news justifies celebrating with ice cream all round - it would be rude not to wouldn't it :)

Anyway, here's the online article about the study: http://www.independent.co.uk/life-style/food-and-drink/news/the-top-ten-comfort-foods-that-cheer-britain-up-10303269.html

GBD LINK:

Mr Whippy

NEW PROMOTION: 'Pick a break, have a Kit Kat'

Just a quick bit of news on a current promotion Kit Kat is running. As part of the brand icon's new 'Celebrate the Breakers Break' campaign, the product has broken with its traditional wrapper design to amuse shoppers with different types of 'break'.  Here's just some of the breaks that came in my multipack...

For more things Kit Kat related see the current resource on my GBD website: http://www.thegreatbritishdiet.co.uk/Articles/KitKat.html

NEWS: Jaffa Cakes get personal

McVitie's have just gone and announced that they are selling personalised Jaffa Cakes exclusively on their newly opened 'Sweeet Shop'. 

If you want your name emblazoned on a Jaffa Cakes pack or think it might be a fun, quirky gift for a family member or friend who loves these little sponge delights then head on over to: McVities.co.uk

Also, if you love all things Jaffa Cakes then check out my new brand resource over on the main GBD website: http://www.thegreatbritishdiet.co.uk/Articles/McVitiesJaffaCakes.html