Showing posts with label cadbury. Show all posts
Showing posts with label cadbury. Show all posts

Wednesday, 24 June 2015

NEWS: Angel Delight, Galaxy, Marmite and Roses

Angel Delight: A recent study has found Angel Delight to be the nation's most beloved childhood dish with consumers commenting that it evoked strong memories of birthdays and summertime. Personally, on just the desserts and puddings front, I would have gone with something like a traditional homemade crumble or steamed pudding having grown up with my family's wonderful Sunday Dinners. Then again, everyone to their own.


Galaxy: Mars has added two new permanent additions to its Galaxy range under the name, 'Duet Bars'. The bars will feature two flavours - 'Cookies and Cream' and 'Caramel and Shortcake' - which will separately flavour the chocolate allowing consumer to choose whether they eat just one flavour at a time or both simultaneously. Retailing at 60p each, expect to see these bars in stores come August.

For a look at the product and to read more: http://www.fdin.org.uk/2015/06/mars-launches-new-galaxy-duet-bars/

Marmite: It's summer so Marmite have decided to release a limited edition spread made with lager yeast. Apparently, this special yeast will make the spread a light, summery one. The product will come in two jars, ‘Summer of Love’ and ‘Summer of Hate’, which will sport illustrations inspired by the 60's. Moreover, only 94 'Summer of Hate' jars will be released nationally making them a fun collectors item. The jars are expected to retail at £3.49.


Roses: Cadbury has redesigned its iconic Roses carton, first released in 1938. A concave top has been applied to the carton's body to carve out a more distinctive look on store shelves. The new packaging will also be brought in for Cadbury Heroes and Terry’s Chocolate Orange Segsations.

Friday, 19 June 2015

NEWS: Weetabix and Cadbury launch new products

Weetabix Protein Crunch 
Weetabix is launching two new cereals under the 'Protein Crunch' brand name to target consumers wanting more protein in their foods. This move comes after the cereal manufacturer kicked off a new advertising campaign, entitled 'Weetabix. Incredible Inside'. The campaign focuses on the feats the human body manages to perform on a daily basis and how Weetabix's portfolio is, apparently, nutritionally designed to support such performance.  Personally, I think this is an interesting move as the market for protein offerings is certainly out there to be capitalised on by cereal manufacturers. However, credibility will be an issue and, thus, communications will be crucial in convincing health-conscious consumers of the health benefits. 

For more information see here

Cadbury Strawberries & Creme 
It's that time of year again when strawberries and cream will soon be reappearing at Wimbledon for the tennis. Therefore, Cadbury have decided, once again, to bring out their Strawberries & Creme flavoured Dairy Milk tablet. This bar was initially launched in Summer 2013 and consists of the manufacturer's signature milk chocolate with a strawberry filling thrown in. Indeed, if you like your Dairy Milk you may well want to give this limited edition offering a look before it goes.  

For more information see here

Thursday, 11 June 2015

BRAND EVOLUTION: Cadbury Dairy Milk


As with Jaffa Cakes the other day, I've just revised my Dairy Milk entry on the GBD website so you can now see the brand's evolution. I've found it really interesting going through all the decades so I hope you do to.


NOSTALGIA HIT: 90's Cadbury 'Fruit & Nut Case'

Growing up Cadbury's Fruit & Nut was what my parents scurried away in the fridge and ate the odd bit of in the evening. Together with the foil wrapper and maturely designed paper sleeve, I ended up elevating this bar to a very special, sophisticated status far and above any other. Indeed, every morsel that came my way was pretty much cherished. Of course, as this ad puts so well, I had effectively turned in to a complete Fruit & Nut case:)



Friday, 5 June 2015

NOSTALGIA HIT: 90's Cadbury Crunchie 'Get that Friday feeling'

It's Friday so what better ad to celebrate the end of the week than this fab piece from good old Aardman Animations...