NEW PROMOTION: PG Tips 'Win A Personalised Mug'

Just a quick heads up, I've seen the folks over at PG Tips are giving away personalised mugs in a smashing new competition. 

To stand a chance of winning you'll need to grab one of the special promo-labelled boxes (as pictured above) and enter the unique code that's printed under the lid at the brand's online competition page: mymug.pgtips.co.uk. If you get lucky, you'll be asked what two letter initials you want printed on your mug and, after entering shipping details, your mug will be sent to you free of charge. 

I haven't got a clue what the likelihood of winning is but, if it gives you any hope, I picked up my first promo box today and won straight off the bat - I'll post the mug when it arrives. So, if you fancy the sound of these mugs as much as I did, I'd definitely recommend giving this competition a try. Best of luck!

PACKAGING UPDATE: Pieminister Moo Pie

For those unaware, Pieminister, founded in 2003, is a British company that runs a number of pie shops in the UK and retails its range via select supermarkets and stores. I haven't seen their products for a while now because my local supermarket has seemingly stopped stocking them. However, out and about the other week, I managed to get a hold of their Moo pie and noticed some distinct changes. 

On the packaging front, it still has a fun, informal edge but the mature overtones are more pronounced. As for the ingredients, whilst I still thoroughly enjoyed the pie, there are plenty of little changes, including: a one percent drop in both the steak and ale components - not so good but the difference certainly wasn't noticeable; the ditching of vegetable suet - semi-good as they haven't replaced it with proper suet; and the inclusion of leeks and mushrooms - something I must admit I didn't detect at all when eating. Anyway, here's all the pictures and, if you wish, the old packaging is viewable here.

BRAND LINKS

Pieminister Website - Moo Page

PACKAGING UPDATE: Maynards Bassetts Liquorice Allsorts

A quick packaging and branding update for the GBD classic, Liquorice Allsorts. As you can see in the new packet on the right, the product now sports 'Maynards Bassetts' masterbranding along with a strip-like design running from top to bottom. These design touches are shared across the range (includes the likes of Sports Mix, Wine Gums and Jelly Babies) to bring a level of visual integration. 

This move from brand owner Mondelez (the Kraft subsidiary Cadbury also now falls under) is supposedly an attempt to reinvigorate this classic confectionery by playing more concertedly towards its primary consumer, adults. Of note, with this move has come the launch of a new fruit flavoured gum mix, Berties - so named after the Liquorice Allsorts' mascot featured in the pictures above.    

BRAND LINKS

Maynards Bassetts Facebook