BRAND EVOLUTION: McVitie's Digestives

Well over a century old now, the McVitie's Digestive is a true brand icon with a great story behind it. To that end, I've done a bit of research for my website and put together both a McVitie's manufacturing page and a Digestives resource that shows the brand's evolution. 

As said before, this work is part of an ongoing project that will see me revise a number of my articles on the website to create more comprehensive resources that are regularly updated to contain all relevant brand-related information. Therefore, expect more soon!

Here's the links:

McVitie's Manufacturer Page

McVitie's Digestives

BRAND EVOLUTION: Cadbury Dairy Milk

As with Jaffa Cakes the other day, I've just revised my Dairy Milk entry on the GBD website so you can now see the brand's evolution. I've found it really interesting going through all the decades so I hope you do to.

Please see: http://www.thegreatbritishdiet.co.uk/Articles/CadburyDairyMilk.html 

BRAND EVOLUTION: McVitie's Jaffa Cakes

In what I feel will be a continuous project of revising old articles and integrating blog content, I've just updated the website with a McVitie's Jaffa Cakes resource.

See: http://www.thegreatbritishdiet.co.uk/Articles/McVitiesJaffaCakes.html