In a way, this entire post is a testament to the power of advertising. Indeed, thanks to the advert come Muppets extravaganza currently doing the rounds (see here), Warburtons have rocketed the humble crumpet back in to the forefront of my mind. More than that, they've actually made me excited about what is, essentially, just a beefed up version of an existing product. Indeed, with social media lighting up with praise under the hashtag '#GiantCrumpets', Kermit and friends have given this offering a far greater significance than its jumbo dimensions could've ever hoped for. With that in mind, let's take a look.
First off, the packaging blends in with the Warburtons general look with the vibrant orange and yellow colour scheme setting off the white brand name prominently. I was a little surprised that Muppets imagery didn't show up anywhere as it would've helped capitalise further on what I'm sure will prove a very lucrative partnership. That said, with the success of the advert, who knows what Warburtons will look to do.
With respect to the crumpet itself, it fitted nicely within the toaster allowing for easy cooking. Taking inspiration from the lead recipe on the Warburtons website (see here), I decided to whip up a savory dish with eggs and bacon - I didn't have any ham. The crumpet was, well, as lovely as crumpets usually are. The exterior was nice and crisp whilst the interior provided a pleasant chewy come fluffy contrast. Moreover, thanks to its wonderfully hole-ridden structure, the butter was well absorbed providing a luscious, rich experience throughout.
All in all, a delicious alternative to a slice of toast or an English muffin that does what it says on the tin, namely, provide more of what we already love.
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