Magnum is an old ice cream favourite of mine and, in general, their various offerings never fail to impress me. To that end, I was delighted earlier today when I was going through the large chest freezer and found a pack of espresso-flavoured Magnum Black's buried away between some leftover tagine and chicken live pate - on reflection, a frozen three course meal albeit an odd one:)
Given the espresso twist, the packaging was suitably sophisticated in its overall look with a black background and white highlights - almost mimicking stirred milk or cream. Moreover, the type was kept simple and refined with serifs employed across the main Magnum logo. Finally, to break with the predictable contours of the design, the top left of the design was cracked as per the picture of the product.
Tucking in, I was delighted to find a prominent wave of espresso. Indeed, the coffee wasn't toned down to the point I thought it would be and, consequently, all those deep, dark notes were evident. Of course, the slight sweetness of the base Magnum ice cream together with the chocolate shell offset the espresso, but not overly meaning the taste profile remained pretty mature.
In summary, the design felt consistent with the coffee theme and its extensive use of black differentiated the product nicely from other colour schemes commonly used in this category. Whilst, taste-wise, Magnum Black proved an impressively mature taste experience with the character of the espresso coming through well. I'll definitely be going back for more of these and, hopefully, this time they won't go amiss:)
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