Thursday 7 April 2016

NEW PRODUCT: Nestle Blue Riband Dark with Orange


For some, Nestle's original Blue Riband (a combination of very thin milk chocolate and wafer) is considered just a bit too bland. Personally, in a very British way that has seen the likes of the Rich Tea biscuit endure, I quite like the not-too-sweet plainness of this offering. That said, Nestle has tried some flavour variants over the years to help the brand cater to those wanting a bit more from their snack bars. This newest offering, dark chocolate and orange, is a good example of this and, with the time-tested combination a particular favourite of mine, I thought I'd give it a go.



The multi-pack packaging shares the core offering's basic look with the shades of brand blue sitting behind large 'Blue Riband' text in somewhat flamboyant white font. The inclusion of brownish/orangey hues at the bottom of the design is actually quite nice and brings feelings of warmth and luxury to the overall look. Moreover, a bit of thought has been put in to the attendant text with the 'dark' font slightly more stylised for those connotations of sophistication and the 'orange' font more rounded as per the fruit's form. 




The individual bar's packaging, the multi-pack design benefits from being uncluttered as it condenses down rather nicely on to the small area of plastic. As for the look of the bar itself, I have to say that the dark sheen of the chocolate just puts this offering ahead of the original in my book.


Taste-wise, a pleasant smell of orange is apparent straight off the bat. Tucking in, that orange flavour translates beautifully with the thin layer of dark chocolate providing some deep cocoa notes on the back end. Personally, I would say it's more 'orange with dark chocolate' than the other way around as the fruit certainly leads the bar's flavour profile. In any case, the not-too-sweet basic offering proves itself a great vehicle for these flavours and I have to say that I enjoyed it quite a bit.

Overall, the packaging communicates the flavour variant well with the added hues complementing the core blues very well for me. As for the bar itself, I thought it was an interesting offering with a bit of role reversal: orange led the charge whilst the dark chocolate came through in the background. Indeed, for a cheap, everyday snack bar I thought this worked well.

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