A quick packaging and branding update for the GBD classic, Liquorice Allsorts. As you can see in the new packet on the right, the product now sports 'Maynards Bassetts' masterbranding along with a strip-like design running from top to bottom. These design touches are shared across the range (includes the likes of Sports Mix, Wine Gums and Jelly Babies) to bring a level of visual integration.
This move from brand owner Mondelez (the Kraft subsidiary Cadbury also now falls under) is supposedly an attempt to reinvigorate this classic confectionery by playing more concertedly towards its primary consumer, adults. Of note, with this move has come the launch of a new fruit flavoured gum mix, Berties - so named after the Liquorice Allsorts' mascot featured in the pictures above.
BRAND LINKS
No comments:
Post a Comment