Baked on a griddle and served either hot or cold, the traditional Welsh Cake is a simple yet delicious treat that complements a cup of tea beautifully. That said, when I saw packets of them in M&S the other day as a 'Taste of Wales' product, I struggled to remember the last time I had one. Needless to say, I took the moment as the perfect opportunity to remedy the situation.
The packaging employs a large area of clear plastic to show off the Welsh Cakes's lovely, golden exterior. The card packaging that is used appropriately sports the red of Wales and, in keeping with the quality of the product, features refined type and smart-looking product imagery.
The Welsh Cakes themselves look the job with their browned exteriors temptingly dusted with sugar and studded with currants. Biting in, the cake's soft body is delightfully punctuated by the chew of the currants, the slightly sweet edge of the dusting and, finally, the gentle wave of nutmeg. Indeed, the inclusion of spice elevates these cakes to another level and delivers an incredibly moreish teatime treat.
All in all, the packaging may be no-frills but it delivers the basics well to help reinforce the product's quality and provenance. As for the cakes, they prove a reasonably light, flavoursome offering with a beautifully spiced edge to them. Recommended.
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