Following on from PG's big revamp, I thought I would do a brief review of Yorkshire Tea's limited edition 'Where The Wild Things Are' packaging that has been knocking around store shelves recently.
THOUGHTS
Yorkshire Tea went to town with this one with a truly delightful piece of WTWTA artwork that spanned all the main panels.
The custom graphics integrated very well with the core box design and, thus, worked excellently in enhancing the sense of association between the two brands. Moreover, with small creatures of varying kind featured throughout the artwork, I felt my interest was maintained as I looked over the product. Indeed, I was charmed by the back panel in particular where a short poem about the Gruffalo "losing the deep dark wood" served as an entertaining way to relate the brand's campaign to get a million trees planted.
SUMMING UP
This was a great design from the Yorkshire Tea team that integrated seamlessly with their core look and communicated their campaign message in a way that actually put a smile on my face instead of just trying to sound worthy.
MORE INFORMATION
Yorkshire Tea Website
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