RETRO REVIVAL: McVitie's Trio

Big blast from the past time. Trio, a marriage of biscuit, toffee and chocolate originally manufactured by Jacob's, once again graces store shelves! The revival has come as a result of McVitie's - present owner of the Jacob's brand - giving in to what it described as "massive consumer demand". That said, it's only a limited edition return for this cult classic so I was keen to try it out to see if the 2016 version is worth stocking up on. 

Presentation-wise, the multi-pack design is instantly recognisable as it borrows straight from the late 80's/90's look. Indeed, the brand name typeface directly picks up on the advertising from yesteryear in which an animated girl called Suzy would shout 'Trio' repeatedly - if you're not familiar with this, see the end of this post. To be honest, on today's shelves the design still works really well with the loud presentation feeling sufficiently differentiated amongst the mass of competing offerings. 

Moving on to the design of the individual bars, the artwork condenses down really neatly and I am delighted by the use of paper. On the latter point, I've written about this before, but, generally, I really dislike brands use of plastic as the go-to option. I say this purely on aesthetic grounds as, for me, plastic just signals cheapness and mass production. On the other hand, glass, foil, paper, card etc generally make a product feel a bit more special and cared for - even if that isn't the case at all.

As for the look of the bar itself, there's no lack of character as it harks back to the original with three segments sporting an embossed 'Trio' brand name.

Taste-wise, I'm very glad to say the 2016 Trio hits the spot. Expecting an overly hefty dose of sugar to overwhelm the palate, I was delighted to find they've been pretty restrained. Indeed, the biscuit layer is really quite plain and the chocolate boasts nice milky, cocoa flavours rather than pure sweetness. All of this provides perfect support for the sweeter toffee cream layer creating a balanced and rather tasty offering.

In summary, these bars are a great throw back with a few modern temptations pleasingly avoided. Moreover, the bars taste great with all three layers adding something different whilst complementing one another. These get a definite GBD thumbs up from me. 

Oh, and on the advertising front it's worth mentioning that McVitie's are currently looking for people to feature in the bar's new ad. If you're interested, see here - you'll need to scroll down the page for details. That aside, this wouldn't be a retro revival post without indulging in some advertising nostalgia...

BRAND LINKS
McVitie's Website
McVitie's Twitter
United Biscuits Website - McVitie's Page